5-Email Welcome Sequence
Ecommerce Brand

Hey {{first_name | default: "gorgeous"}},

Welcome to Glow Botanics. I’m genuinely happy you’re here.

I’m Emma, the founder — and I started this brand for one reason:

I was tired of reading ingredient labels that looked like chemistry homework. Tired of products that promised “natural” on the front and listed synthetic fragrance, parabens, and petroleum derivatives on the back.

So I made something different.

Every Glow Botanics product is formulated with organic, plant-derived ingredients that your skin actually recognizes and absorbs. No fillers. No fragrance tricks. No “clean-washing.”

Just real botanicals that work.

But more on that later. Right now, let’s get you glowing.

Here’s your welcome gift:

Oh, and here’s what you can expect from me:

• 1–2 emails per week (never more, I promise)
• Honest ingredient breakdowns — no marketing fluff
• Skincare tips that actually make sense
• First access to new launches and limited batches

No spam. No “BUY NOW” every other day. Just helpful stuff from someone who genuinely cares about what goes on your skin.

{{first_name | default: "Hey"}},

Two years ago, I was standing in my bathroom staring at a $78 serum that had just given me contact dermatitis.

Red, itchy patches across both cheeks.

I’d bought it because the brand used words like “clean,” “pure,” and “nature-inspired” all over the packaging. The Instagram ads showed dewy skin and green leaves. I trusted it.

So I flipped the bottle over and actually read the ingredient list.

Phenoxyethanol. PEG-40 Hydrogenated Castor Oil. Fragrance (which, by the way, is an umbrella term that can hide dozens of undisclosed chemicals).

“Nature-inspired”? Maybe. If nature inspired them to build a chemistry lab.

I felt deceived. And I knew I wasn’t the only one.

That night, I started researching. Not the marketing claims — the actual science. Which plant-based ingredients have clinical evidence behind them? Which ones does your skin actually absorb and use? And which “natural” brands were just... lying?

What I found shocked me.

Most brands labeled “clean” or “natural” have no regulatory standard to meet. Those words mean nothing legally. A product can say “natural” on the label while being 90% synthetic.

So I built Glow Botanics around a different promise:

Every single ingredient in every product is something you could look up, understand, and feel good about putting on your skin.

No hidden fragrance blends. No “proprietary complexes” that obscure what’s actually inside. We list everything, explain everything, and source everything from certified organic suppliers.

That’s not marketing. That’s the minimum we think you deserve.

If you feel the same way, you’re in the right place.

Tomorrow, I’ll share something that might change the way you think about your morning skincare routine. (It certainly changed mine.)

{{first_name | default: "Hey"}},

If your skin still isn’t where you want it to be — despite spending real money on “good” products — it might not be your skin’s fault.

It might be the advice you’ve been following.

Here are 3 skincare “rules” that sound smart but can actually damage your skin barrier over time:

Myth #1: “You need a 10-step routine for great skin.”

Here’s the truth: more products = more chances for irritation, ingredient conflicts, and a compromised moisture barrier.

Your skin isn’t a construction project. It’s a living organ that performs best when you support it with fewer, better products — not layer after layer of serums, toners, essences, and actives.

Most dermatologists agree: a focused 3–4 step routine with high-quality ingredients outperforms a 10-step routine with mediocre ones. Every single time.

Myth #2: “If it tingles, it’s working.”

No. If it tingles, it’s irritating your skin.

That “tingle” you feel from certain products is your skin’s inflammatory response. It means your barrier is being disrupted. Some brands actually engineer that sensation because consumers associate it with “effectiveness.”

It’s not effectiveness. It’s damage.

Glow Botanics products don’t tingle, sting, or burn. They absorb. Quietly. The way skincare should.

Myth #3: “Natural ingredients aren’t as effective as synthetic actives.”

This one drives me crazy.

Rosehip oil has been clinically shown to improve skin elasticity and reduce hyperpigmentation. Bakuchiol (a plant-based retinol alternative) has peer-reviewed studies showing it reduces fine lines WITHOUT the irritation, peeling, or sun sensitivity of retinol. Hyaluronic acid — naturally derived — holds up to 1,000 times its weight in moisture.

These aren’t “gentle alternatives.” They’re effective ingredients with clinical backing. The difference is they work WITH your skin biology instead of against it.

The takeaway?

Simpler routine. Better ingredients. No gimmicks.

That’s exactly what Glow Botanics was built for.

Our bestselling Botanical Radiance Serum is built around rosehip, bakuchiol, and plant-derived hyaluronic acid. Three clinically-backed ingredients. One product. Real results you can see in 2–3 weeks.

And your 15% off code is still active:

{{first_name | default: "Hey"}},

I could spend this email telling you how great our products are.

But I’d rather let our customers do it.

Here’s what real women are saying after switching to Glow Botanics:

Rachel M., 34 — Austin, TX

Purchased: Botanical Radiance Serum

“I’ve tried IT Cosmetics, Drunk Elephant, Tatcha — you name it. My skin always looked ‘fine’ but never actually GLOWED. Two weeks into the Botanical Radiance Serum, my husband asked if I’d gotten a facial. I hadn’t. I’d just finally found something that works without 47 ingredients I can’t pronounce. I cancelled my Sephora subscription.”

Danielle K., 41 — Portland, OR

Purchased: Midnight Recovery Face Oil + Hydra-Bloom Moisturizer

“I was skeptical about face oils — I have combination skin and was terrified of breakouts. Emma’s team recommended starting with 2–3 drops of the Midnight Recovery Oil mixed into the Hydra-Bloom Moisturizer. My skin has never been this balanced. The dryness on my cheeks is gone and my T-zone isn’t oily anymore. I’m honestly mad I waited so long.”

Priya S., 29 — Brooklyn, NY

Purchased: Botanical Radiance Serum

“As a woman of color, I need products formulated for hyperpigmentation that don’t bleach or irritate my skin. The Botanical Radiance Serum has noticeably evened out my skin tone in about 3 weeks. And I love that I can actually understand every ingredient on the label. This brand gets it.”

These aren’t paid influencers. They’re women who were exactly where you are right now — skeptical, frustrated with the skincare industry, and looking for something that actually delivers.

Here’s what our customers report most often:

• Visible improvement in skin texture within 14–21 days
• Reduced redness and irritation (especially for sensitive skin)
• A “dewy glow” that doesn’t require makeup to see
• Simplified routines — most customers use just 2–3 Glow Botanics products

And every order comes with our 60-Day Glow Guarantee. If you don’t see a difference, we’ll refund you. No questions, no hassle, no fine print.

Your 15% off code GLOWSTART expires in 2 days.

{{first_name | default: "Hey"}},

Quick one today — your 15% off code expires tonight at midnight.

I know you’ve been thinking about it. And I get it — it’s hard to trust a new skincare brand when you’ve been burned before (literally and figuratively).

So let me make this easy.

Here’s everything you’re getting when you order today:

15% off your entire order — serums, moisturizers, face oils, bundles. Everything.

Free shipping on orders over $50.

A 60-Day Glow Guarantee. If you don’t love it, you get a full refund. You don’t even have to send the product back. Seriously.

And you’re getting products made with:

• Certified organic botanicals sourced from small farms
• Zero synthetic fragrances, parabens, sulfates, or petroleum
• Full ingredient transparency — every ingredient explained on every product page
• Small-batch formulations (we’d rather sell out than scale down quality)

If you’re not sure where to start, here are our 3 most popular first orders:

After tonight, the code goes away and the next discount won’t come around for a while.

I built Glow Botanics for women like you — women who read labels, ask questions, and refuse to settle for products that don’t respect their skin or their intelligence.

If that sounds like you, tonight’s the night.